Shaping the Future: 20 Years of Real-Time Visualization in Hollywood with The Third Floor

For over two decades, Chris Edwards has promoted the adoption of efficient, real-time visualization technologies and workflows across film, television, games and immersive entertainment. In October 2004, he co-founded THE THIRD FLOOR (TTF), an artist-driven Visualization Studio which is known for supporting the visions of many of the world’s most ambitious directors and designers. TTF has amassed thousands of screen credits — from HBO’s Game of Thrones, to Lucasfilm’s latest Star Wars series, to an array of current and forthcoming productions across the Marvel Cinematic Universe.

TTF Teams have also designed many prestigious video game cinematics, and helped realize popular immersive attractions, including Universal Studios' Super Nintendo World. In the face of the pandemic, Chris championed the launch of TTF’s innovative Final Animation division, which is currently delivering a groundbreaking animated feature produced via Epic Games' Unreal Engine.

Chris was named EY’s 2022 Entrepreneur of the Year for Greater Los Angeles and was honored with the prestigious Paris Images Digital Summit — GENIE Visionary Award in 2020. In his free time, Chris can be found speaking to students and professionals around the globe, inspiring the next generation of visionary creators.